Jean Paul Gaultier finally launches his brand new masculine fragrance in September 2011. The fragrance is named Kokorico, which is the French onomatopoeia for rooster’s cry (“Cock-a-doodle-doo” in English). Created in collaboration with Puig and Firmenich’s perfumers Olivier Cresp and Annick Menardo, Kokorico is designed as a powerful and explosive aphrodisiac, emphasizing woody and cocoa notes. Kokorico represent an olfactory "cry": „the boastful cry of a rooster, the conquering cry of a man-warrior, the cry of a young man filled with pleasure…”
The top of the composition features refreshing fig leaves, which provide energy, the heart is filled with raw cocoa, which stimulates (not the artificially sweet kind, but a natural extract), while woody notes of patchouli, cedar and vetiver express their masculinity and power. Black, red and feathers are flamboyant, cocky and dramatic elements of inspiration for the package and the campaign design. The bottle is shaped like a sculpture of a male head from one side, and it looks like a torso from the other perspective. The face of the campaign shot by Jean-Baptiste Mondino is model Jon Kortajarena.